Grant Baldwin – Get Inside Booked & Paid to Speak

Be taught How one can Constantly Discover and E book Dream Talking Engagements That Pay

What You’re Value

You have got a message you consider in.
You have got the boldness to ship it from stage.
And with Booked & Paid to Converse, you’ll lastly have the system you could persistently uncover worthwhile alternatives to share that message, even when…
You battle with how a lot to cost, the place to search out gigs, and who to contact You’ve by no means (or hardly ever) been paid to talk You don’t have a big following, present platform, or years of expertise

Our college students have been booked and paid to talk by organizations like…

 

In case you’ve ever thought these four little phrases, you realize precisely the way it feels to be an aspiring speaker…

You won’t be pleased with it.

You may need resisted pondering it.

You may even really feel a bit of scared admitting that it’s crossed your thoughts.

I’m speaking about all of the instances if you’ve sat in an viewers, listened to a speaker on stage, and thought…

 

“That needs to be me.”

(Different acceptable ideas embody,

“I might do this,” and “Is that this man for actual?” )

 

Hear, when you could have a message you’re keen about, these sorts of ideas don’t come from ego or delight. They arrive from the frustration of KNOWING you could have a message folks want to listen to, however NOT understanding precisely the right way to get it in entrance of extra folks.

 

And each time you begin gearing your self as much as lastly get severe about pursuing extra (or your first) paid talking engagements, some mixture of the next occurs:

Your abdomen turns on the considered having to promote your self

You’re not even certain the right way to contact the mythic “choice makers” who e-book audio system within the first place

Whenever you lastly do hearth off just a few scattered emails to occasion organizers you hear nothing however crickets or the occasional “no thanks”

Your day job—the one that truly pays the payments proper now—says, “Hey, bear in mind me?”

Between placing collectively a demo video and a midway respectable web site, the tech aspect of issues feels overwhelming

 

In the present day, I’m going to indicate you precisely what that plan is, and the way hundreds of audio system throughout each trade are utilizing it to construct thriving careers that enable them to…

Receives a commission to share a message they’re keen about all around the world

Transition from 9-to-5 work to a profession that provides them the liberty and suppleness they crave

Complement their present enterprise with paid talking engagements (that additionally feed them a firehose of splendid shoppers and clients)

 

Hello, I’m Grant Baldwin, founding father of The Speaker Lab.

Since I began my talking profession, I’ve earned over $2 million from 500+ paid engagements all around the world. I’ve achieved all the things from closed-door workshops to keynotes in entrance of 13,000 folks.

 

I point out these numbers for 2 causes:

You need to know that I’ve really practiced what I preach (and that I’m not simply one other on-line “guru”)

Since beginning The Speaker Lab, I’ve seen again and again how attainable these sorts of career-altering numbers are for folks in nearly each trade possible—though I by no means would have thought they had been potential for somebody like me.

 

In case you’ve already gotten just a few free (or possibly even paid) talking engagements beneath your belt, you’ve in all probability heard the identical sorts of feedback I’d get from folks at that time:

“You’ve obtained a present for this type of factor!”

“You actually needs to be a speaker.”

“I actually wanted to listen to that—thanks.”

 

The three-Step Blueprint for Touchdown Your First (or Subsequent) Paid Talking Engagement

No two talking journeys are ever fairly the identical, however if you zoom out and take a look at profitable audio system from a excessive degree, you’ll see that they persistently nailed these three steps.

 

Step #1:
Pinpoint the proper downside
you’ll be able to remedy.

 

The #1 mistake I see holding most audio system again is failing to establish—and clearly talk—the true downside they will remedy.

Whether or not you’re nonetheless attempting to determine precisely what you need to discuss otherwise you’re an skilled speaker who’s been doing it for years, getting this proper could make the distinction between talking just a few instances per 12 months and several other instances per 30 days.

So, how do you do it?

 

Repeat after me: Audio system who remedy issues will at all times e-book extra gigs than audio system who merely discuss a subject.

The excellent news? In case you’re talking otherwise you need to converse, there’s a 99% probability there are a number of issues connected to the subject/subject material you need to discuss.

For instance, in case you discuss social media, that’s nice — however what challenges does your presentation assist the viewers overcome? Asking that query may lead you to one thing like, “I assist companies be extra relatable to millennials on social media.”

Pondering of your matter from the “downside” perspective is not going to solely make it sound way more interesting to choice makers, it’ll additionally aid you make the presentation extra compelling!

 

For instance, “Motivated leaders who need to go away an affect” shouldn’t be a selected sufficient target market (except you’re Oprah Winfrey or Gary Vaynerchuk).

In case you attempt to converse to everybody, you’ll find yourself chatting with nobody.

Profitable audio system have a well-defined viewers in thoughts, which not solely strengthens their content material—it additionally makes discovering paid talking alternatives a lot simpler.

To construct on the earlier instance, “I assist actual property companies be extra relatable to millennial shoppers on social media,” goes to make discovering and attracting paid alternatives a lot simpler than focusing on ALL kinds of companies.

After all, it’s potential to get too particular.

I prefer to name it nicheing your self into nonexistence—arising with an issue that both not sufficient folks have, or that’s not really an issue within the first place.

For instance, “I assist realtors who promote tiny homes and yurts be extra relatable to millennial shoppers on social media,” miiiiiight not have a large enough market to assist a talking profession fairly but.

 

 

One of the crucial irritating issues you’ll be able to cope with as a speaker is understanding you remedy a invaluable downside, however NOT understanding the right way to describe it in a approach that clicks with occasion organizers and choice makers.

Let’s return to our earlier instance: “I assist actual property companies be extra relatable to millennial shoppers on social media.”

You KNOW that producing higher social media outcomes can remedy invaluable issues for actual property companies…however what if each time you point out social media to a possible shopper they are saying, “We don’t rent audio system to speak about that”?

For example the answer for you, let me present you an instance from my very own profession…

 

What This Step Appears Like in Motion:

Early in my talking profession, I needed to talk to highschool audiences about private finance. On paper, it made a lot sense:

I used to be keen about private finance as a result of my spouse and I had simply gotten out of debt.

Highschool college students be taught virtually nothing about private finance at school.

Everybody understands why it might be helpful for highschool college students to find out about private finance.

 

However there was one huge downside: each college I talked to had zero curiosity in reserving private finance audio system. It simply wasn’t one thing they had been used to hiring audio system to speak about.

However after I requested what they did rent audio system to speak about, I persistently heard the identical response:

“Properly, we often search for audio system who will help college students transition to school or life past school.”

Ding ding ding! That was precisely what my private finance speak would assist college students do. I simply wasn’t talking the identical language after I described it to directors.

All I wanted to do was align the issue I needed to resolve with the issue colleges wanted to resolve. I created a chat constructed round serving to highschool college students transition to school that featured private finance as a significant chunk of the presentation.

After that, getting booked was by no means an issue.

 

Step #2:
Discover the people who find themselves
desperately trying to find solutions
to that downside.

 

When you’ve pinpointed the issue you’ll be able to remedy, the subsequent problem turns into discovering the people who find themselves on the lookout for options to that downside.

Sadly, that is the place most individuals make one other huge mistake. As a result of there are two sorts of individuals you’ll be able to go on the lookout for at this level:

  • People who find themselves searching for any sort of answer to the issue you remedy.
  • People who find themselves on the lookout for audio system they will pay to be the answer to the issue you remedy.

This sounds apparent, nevertheless it’s a critically vital distinction to make…

It’s a lot simpler to get booked and paid to talk by a corporation or occasion that already hires audio system than it’s by one which doesn’t.

Getting distracted by Group #1 is how you find yourself spending every week exchanging emails with a pupil group at your native school solely to find they don’t even have a price range for paying audio system.

However if you begin specializing in discovering Group #2, you’ll rapidly be taught 2 issues:

  1. In case you’ve pinpointed the proper downside, paid talking alternatives are NOT tough to search out.
  2. Your competitors for these paid talking alternatives is usually not almost as intimidating as you suppose.

 

What This Step Appears Like in Motion:

 

When BPS pupil Harjot Singh began on the lookout for occasions within the healthcare house, he was intimidated for causes you’re probably acquainted with:

What if he couldn’t discover the proper occasions?
What if nobody paid to e-book audio system like him?
What if he was miles behind the competitors?

However look what occurred when he adopted the step-by-step methods for uncovering talking leads we educate in BPS:

 

Breakthrough #1:
He realized that “occasions weren’t laborious to search out.”

 

Breakthrough #2:
He now seems like he “can pitch to the very best occasion planners.”

Whenever you put within the work to pinpoint the proper downside to resolve, discovering the individuals who pays so that you can remedy that downside comes down to easily understanding the place to look—which is strictly what we present you the right way to do inside Booked & Paid to Converse.

 

Step #three:
Current your self as the right answer to that downside (even in case you’re not often known as the go-to “professional” in your area but)

Convincing the proper folks that you simply’re the proper individual for the job shouldn’t be about being salesy.

You don’t have to remodel your self right into a used automotive salesman and go into “closing” mode. You don’t have to roll out a laundry checklist of accomplishments and trade accolades.

In case you’ve achieved Steps 1 and a pair of correctly, you solely want two issues to persuade choice makers you’re the proper individual for the job:

 

A fundamental demo video.

Not a bestselling e-book. Not a YouTube channel with hundreds of subscribers. Not a made-for-TV film that was impressed by your life story.

You probably have a fundamental web site and demo video (and I can present you precisely the right way to put these collectively, even you probably have no tech abilities and no footage of your self talking) reserving paid talking gigs comes down to easily constructing relationships.

Which implies you’ll be able to lastly give attention to simply being your self as an alternative of worrying about having to “promote” your self.

 

What This Step Appears Like in Motion:

When Andrew Dawson began sending chilly emails to choice makers after enrolling in BPS, he didn’t have a bunch of fancy advertising supplies. All he had was a hyperlink to his web site that he included in his e mail signature. Right here’s what occurred, in his personal phrases:

 

The Plan You Have to Keep Targeted and Generate Outcomes:

There are few issues that hit you with extra “What am I alleged to do now?” moments than rising your talking profession.

That’s why BPS maps out each step you could take, from fine-tuning your matter and making a magnetic presentation to figuring out worthwhile talking alternatives and sending the right outreach emails to choice makers.

You’ll get a whole library of actionable video classes that stroll you thru each important milestone on the trail to filling your calendar with paid gigs.

You’ll additionally get the hidden advantages that comes with having this type of plan:

The main focus you could tune out distractions and the boldness that comes from understanding you’re taking the proper steps as an alternative of simply guessing your approach by way of confusion.

 

The Suggestions You Have to Make the Proper Changes:

You’ll not solely be capable to join with fellow BPS college students for suggestions and accountability in our personal BPS Insiders Fb Group—you’ll even have direct e mail entry to our workforce of coaches so you will get the form of 1:1 steering and mentorship that may shave years off your studying curve.

All of our coaches at The Speaker Lab are actively getting paid to talk proper now, so that you received’t be getting steering from anybody on the sidelines. You’ll be getting it from skilled audio system who know what’s working as a result of they’ve achieved it.

 

The Sources That Save You from Reinventing the Wheel:

You shouldn’t must burn invaluable time attempting to determine the right way to construct the right speaker web site, piece collectively a standout demo video, or draw up a bulletproof contract.

After serving to hundreds of scholars create all of these sources, we’ve realized what works and what doesn’t.

That’s why BPS comes with a vault of plug-and-play templates, outlines, and examples you should use to rapidly create top-quality sources that present choice makers you’re not an beginner.

Whenever you enroll in BPS, you’ll get immediate lifetime entry to all 5 video modules which can be every devoted to a selected step of what we name the Speaker Success Roadmap:

 

Module 1:

Choose a Downside to Remedy

 

Whether or not you’re simply getting began or have been talking for years, zeroing in on the proper downside to resolve for the proper viewers and trade will make a dramatic distinction in how a lot (and the way steadily) you’re paid to talk.

The teachings and sources on this module will forestall you from spending years combating an not possible battle attempting to get booked for subjects that don’t have an present (or paying) market.

By the top, you’ll know…

  • How one can nail the steadiness between what you need to discuss and what shoppers are prepared to pay for
  • How one can use the “Talking Business Matrix” to find out which industries you’re finest positioned to pursue proper now (and going ahead)
  • The most important errors audio system make when choosing their matter / downside to resolve
  • three actionable methods for uncovering subjects that occasions are dying to rent audio system for
  • How one can craft a subject / downside (or tweak an present one) so it that passes all three exams of “The Subject Trifecta”

 

Module 2.

Put together Your
Discuss

It’s apparent that delivering an impressive speak can go a good distance in getting you extra paid alternatives. However how do you really create one?

What particular actions can you are taking to fine-tune an present presentation that’s “fairly good” and rework it into one thing unforgettable?

The teachings on this module are devoted to displaying you the right way to create keynotes, workshops, and seminars that may captivate your viewers and encourage occasion organizers to offer you referrals and repeat bookings.

 

By the top, you’ll know…

  • The variations between keynotes vs. workshops vs. seminars (together with why some pay greater than others and which kinds of content material you must put together for every to maximise your alternatives)
  • How one can promote from stage with out annoying your
    shopper or viewers
  • How one can create a “menu” of displays that may open up your core matter to a larger variety of audiences and occasions (with particular examples)
  • How one can write easy, one-paragraph descriptions of your displays that may immediately seize the eye of choice makers and occasion organizers
  • How one can craft a subject / downside (or tweak an present one) so it that passes all three exams of “The Subject Trifecta”All of the nitty gritty particulars on what makes an incredible speak vs. a mediocre one (together with construction, when you must and shouldn’t use slides, the right way to customise 5-10% of your speak to make it match completely different settings, and extra)

 

Module three.

Set up Your self
because the Skilled

I’ve already talked about greater than as soon as that you simply do NOT must be the world’s main professional in your area so as to receives a commission to talk.

You do, nevertheless, have to display some degree of experience . And so long as you realize sufficient about your matter to ship displays that interact your viewers, belief me—you could have greater than sufficient experience.

However none of that may matter in case you don’t know the right way to correctly talk your experience to choice makers. And the 2 greatest items you want so as to do which can be a rock-solid web site and a compelling demo video. The teachings on this module present you precisely the right way to create each (or enhance your present ones).

 

By the top, you’ll know…

  • How one can create a speaker web site that may wow your prospects (even you probably have no tech abilities and little to no price range)
  • The 6 parts your web site MUST have in order for you shoppers to take you severely (and the right way to rapidly create every of them)
  • What prospects DO and DON’T need to see in your demo video
  • How one can shoot and edit a killer demo video even you probably have no footage of your self talking, no fancy gear, and no video abilities
  • All of the instruments and sources you should use to get professional-quality advertising and branding materials at a fraction of the standard value (and generally even free)

 

Module four.

Purchase Paid
Talking Gigs

In case you’re like most audio system, that is the half that feels the murkiest to you—discovering the most effective paid alternatives and taking concrete steps to truly e-book them.

Even seasoned audio system who really feel 100% assured and comfy on stage usually really feel at a loss with regards to reaching out and successful over choice makers. You don’t need to say the mistaken factor. You don’t need to come off overly salesy. And to prime it off, you don’t even know the place to look.

That’s why we made this essentially the most in-depth module in your entire course. As a result of so usually the one purpose audio system don’t really feel assured of their capacity to land extra paid gigs is as a result of they merely lack the proper data.

 

By the top, you’ll know…

  • How one can flip Google right into a lead technology machine for splendid talking gigs
  • How one can generate high quality referrals from different audio system in your trade/area of interest
  • How one can get a spot in a speaker showcase and maximize the variety of alternatives it generates
  • three straightforward methods to generate new referrals each time you converse
  • How one can e mail potential talking shoppers with out sounding awkward or pushy (I stroll you thru REAL examples from precise emails which you can customise on your personal outreach)
  • Whenever you SHOULD and SHOULDN’T converse without spending a dime (and the right way to leverage your free talking gigs into paid ones)
  • All the pieces you’ve at all times needed to learn about talking charges (together with what you must cost, what you’ll be able to anticipate to make in case you’re newer to talking, and the incomes potential of every main trade)
  • How one can create a payment construction with completely different choices/packages (and why you must at all times do that as an alternative of simply quoting one payment)
  • Precisely what your talking contract ought to appear to be (and why you must at all times name it an “settlement” as an alternative of a “contract”)
  • The one follow-up e mail you must at all times ship after quoting your payment to a prospect (this alone will improve your shut price)
  • How and when to barter your payment

All the pieces you must (and shouldn’t) say throughout shopper cellphone calls if you wish to begin listening to “sure” extra usually

 

Module 5. Know When to Scale

Studying the right way to persistently booked paid gigs is one factor…however how do you construct a wholesome, thriving enterprise round your self as a speaker as soon as momentum begins to develop?

Whether or not you need to converse full time or on the aspect, understanding the right way to scale as your success will increase will aid you construct a sustainable income engine with out getting overwhelmed or burned out. From enterprise fashions to taxes and money circulate, Module 5 walks you thru all the small print that make the distinction between hobbyists audio system.

 

By the top, you’ll know…

  • How one can generate further income from talking alternatives by promoting companies, merchandise, or promotional alternatives to your shoppers
  • Finance 101 for a 6-Determine Talking Enterprise: You’ll get an inside take a look at the right way to handle your money circulate, keep away from expensive tax errors, and correctly construction your small business
  • The chance-free system for transitioning to full-time talking (so you realize when and the right way to make the transition with out jeopardizing your funds)
  • How one can obtain Street Warrior Standing (AKA my actual system for having the best and least demanding journey expertise potential—you’ll be taught all the things from what to keep away from when reserving journey to the right way to maximize rewards factors and extra)
  • The reality about Speaker Bureaus—what they’re, what they aren’t, and the right way to decide in the event that they’re a very good match for you

 

LIFETIME Entry to the BPS Insiders Non-public
Fb Neighborhood + LIVE Month-to-month Q&A Calls

And if getting my direct suggestions from our workforce of coaches at The Speaker Lab isn’t sufficient, you’ll even have entry to over 1,300 fellow audio system (together with me) contained in the premium BPS Insiders group on Fb!

In contrast to so many different “premium” Fb teams, you’ll not discover any instances of “the blind main the blind” right here. Not solely is your entire Speaker Lab workforce energetic locally, however so are all of our most profitable college students, who know firsthand the right way to use the BPS system to develop your talking enterprise.

However as an alternative of simply speaking about it, let me take you backstage and really present you what the interplay appears to be like like contained in the group.

Take a look at this instance from BPS pupil Lea Pica. She got here to the group with a query about her talking enterprise:

 

Did you discover the extent of confidence this type of particular person suggestions evokes?

Whenever you KNOW you’re not guessing, taking motion turns into 100x simpler. And hear, whilst you will not be able to ask superior questions on upcharging for worldwide journey like Lea, that doesn’t imply you received’t discover assist! On a weekly foundation, BPS college students get assistance on all kinds of subjects like:

  • Speaker web site suggestions
  • Demo video suggestions
  • How a lot to cost for a talking engagement
  • How to reply to an e mail from an occasion planner
  • How one can negotiate for a bigger payment
  • Whether or not a possible talking matter sounds compelling or not
  • The very best methods to leverage a free talking alternative
  • And Extra…

 

You’ll additionally be capable to attend our LIVE Month-to-month Q&A Calls, which provide the probability to get your questions answered in real-time by our workforce of coaches and talking specialists. And in case you can’t attend stay, no worries—you’ll have entry to our full archive of recordings so you’ll be able to atone for all of the actionable methods and recommendation that get lined on the calls.

No matter problem you encounter, you’ll have a whole group of seasoned audio system there to speak you thru it.

Whenever you enroll in
Booked & Paid to Converse,
you get immediate entry to…

  • All the Booked & Paid to Converse Coaching System
  • 12 Months of E-mail Consulting with The Speaker Lab Staff
  • LIFETIME Entry to the Non-public BPS Insiders Fb Neighborhood + LIVE Month-to-month Q&A Calls
  • The BPS Vault — E-mail scripts, speaker contracts, and all our inside checklists/paperwork
  • 12 Superior Coaching Classes w/ In-Demand Audio system
  • 12 BPS Implementation Case Research

 

See how Erick Rheam used BPS to generate cash in talking years throughout his first 12 months and  in his second (all whereas working a full-time job):

 

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